Sports style for performance and the street have been a staple in the male wardrobe. Whether you have subtle or bold tastses all major sporting brands have included a something for everyone approach to their footwear and clothing lines in the pursuit of being market leaders.
Nike It is the world’s largest manufacturer and supplier of athletic shoes, apparel and streetwear.
Over the past three decades sporting icons such as Michael Jordan, Carl Lewis, Spike Lee, Rory McIlroy, Critiano Ronaldo , Neymar and Tiger Woods
Puma have been known for their bright strong and in your face fashion stylings. Golfer Rickie Fowler often noted for his bold outfits on the course have been an easy target for commentators with obvious contracts to traditional mens gold fashion.
Notable Puma celeb fans include the Big Sean, Lewis Hamilton & Usain Bolt.
The largest sportswear manufacturer in Europe and 2nd largest in the world behind Nike. Starting the Tennis shoe streetwear fad in the 80’s Adidas soon moved into sports / fashion hybrids becoming a hit with rappers such as RUN DMC and The Beastie Boys propelling their desirability into a world leading label.
Current ambassadors include Kanye West and Donald Glover
Reebok is all about the fashion. One look at their website will remove any mystery to their target market.
Combining excellent quality performance and styling hybrids reebok have mad e recent resurgence in the market after a lengthy exile in the wilderness with a huge loss in market share in this category.
Targeting markets such as India with fitness personality Varun Dhawan and South Korea with new ambassadors such as Zico of boy band Block B.
The younger brand of the group Under Armour has only been manufacturing shoes since 2006, but have been aggressive with their targeting of sporting ambassadors in sports across the spectrum to include NFL, Tennis, Skateboarding, Snow Sports, Golf, Basketball and Athletics.
Big ticket ambassadors include Stephen Curry and Michael Phelps.